I recently spoke with a business owner who admitted she loved having a blog to promote her business but that she doesn’t love having to write blog posts. This woman is amazing–an expert in her area of business, an educated and talented business owner who provides great products and services.
Is her dilemma common? You bet! In the past twelve years, I’ve met hundreds of entrepreneurs and small business owners who excel at running successful businesses but have made the decision to hand off writing their business blogs to someone else.
Here are five reasons why it makes good sense to have someone else write your business blog:
TIME is of the essence to any business owner, isn’t it? You’re probably serving your business in multiple roles, especially if you’re just getting started. You may be handling finances, marketing, web design, product selection and, most of all, providing the services your customers require. And that’s on top of your roles outside of business–mother, father, partner, coach, friend, and so on and so forth. Handing off the writing of your business blog is one thing you can do with confidence to relieve the pressure for making your company succeed.
MONEY earned and money saved are the two ways a business succeeds. If you’re charging by the hour for your services, consider the amount of time it takes for you to write each blog post and multiply that time by your hourly rate. Add in the business-running, business-building tasks you’re not able to do when you stop to write. Chances are, the rate charged by a professional writer will still save you money when you consider the true cost to your business.
STRENGTHS, your personal and professional ones, are the best building blocks for establishing a successful business. Like to sell? Fantastic! Make sure you’re able to do that for your company. Love to meet new customers in your store? That takes a special kind of person. Excel at finding solutions for your customers? Then that’s the thing you should be spending the most time doing. If writing blog posts is a chore, not something you enjoy and at which you excel, why not hire someone who loves to write and is an expert at making your business look good in print?
CONTROL of your blog content is still your prerogative, even when someone else is providing the posts. Any professional content provider should give you the final say over blog posts, articles and other marketing materials written on behalf of your company. Useful, interesting content, written in your voice for your audience, is the goal when working with a copywriter.
PROFESSIONALISM is enhanced when your blog posts are well-written (or well-edited) to avoid typos, awkward sentences and confusing information. You can provide the basic information and theme for each blog post on your marketing calendar, and trust that your copywriter will provide the content that builds your company’s professional image.
Working with an experienced content provider can save you time and money, allow you to work from your strengths to build your business, let you maintain control of all marketing content and enhance the professional image you’re hoping to project.
Don’t those sound like good reasons to stop agonizing over your company blog and allow a copywriter to make your life simpler?
If they do, you know where to find me!